LinkedIn was started in 2002, solely as a means for recruiting candidates in to the appropriate jobs. In March 2011, LinkedIn reached a major milestone of over 120 million users worldwide and is continuing to add users at a rate of 1 million per week. In fact someone joins LinkedIn every second and there are around 4 million users currently registered in theUK, with this figure growing rapidly.
The majority of businesses are turning to social media to find and evaluate candidates, in fact 86% of hiring managers use or plan to use LinkedIn for recruiting. 65% of companies successfully hired through social media in 2010 and this figure is expected to grow. 1 in 5 companies utilise social networking sites to research prospective candidates.
Ok, so far we have put a focus on the individuals who are already employed and perhaps looking to either get head hunted, looking for their next opportunity or indeed are currently out of work.
So, how can LinkedIn help businesses and why is it important to have a presence on this professional network? LinkedIn recently provided a facility whereby it is now possible to showcase your company through a company profile, giving details of services offered. However, the real power of LinkedIn for businesses is the impact that this provides in terms of Search Engine Optimisation, in other words how it can help to push your company to the front page in terms of Google etc
LinkedIn helps to promote your personal brand along with your company brand and the forecast is that people will turn to social networks, like LinkedIn, to search for services rather than simply utilising search engines. So can you afford not to have a fully optimised presence on LinkedIn?
So it is clear that LinkedIn is the place to be, however, you have to make sure that you can be found, by consistently appearing high within search results. This is where our LinkedIn profile builder and LinkedIn profile optimisation services come in.
We also provide tailored LinkedIn training courses and regularly run group LinkedIn training courses across the North West, details of which can be found within our blog. We have also written a best selling book which is available through Amazon stores worldwide, so we definitely know what we are talking about.
Check out our free Bite Sized Training videos below, which last for around 5 minutes and cover some of the key LinkedIn functionality.
Bite sized LinkedIn training videos
LinkedIn group reports
LinkedIn skills
What They Say
“Mark’s presentation on the use of Linked-in was one of the most relaxed and easy to follow presentations I have attended. He doesn’t just talk about what Linked-in can do, he shows you what it can do on the live system. I came away from the presentation with more confidence and knowledge of how to use Linked-in both to the Company’s advantage and for my own personal benefit. I would recommend this Masterclass to all PAs who have questions and/or doubts as to whether Linked-in is worth using.”
“I received today very comprehensive Linkedin seminar guided by Mark Leyland. I created profile nearly a year ago and I wasn’t aware of so many functions you can use for promoting career and advertising business. Mark open my eyes on how powerful Linkedin is and how important role play every detail on this website. I already started to change my profile details, and I still have a long way for fully optimised profile. I’m highly recommending undertaking Mark’s Linkedin training session.”
“I believe linked-in to be such a powerful business tool and as soon as the book was published I arranged for Mark to speak to a colleague who was looking for someone to present a Masterclass on linked-in to a number of Personal Assistants in the North West. The Masterclass was a success ! Mark’s presentation was very relaxed and easy to follow and received many compliments. I can highly recommend undertaking Mark’s Linked-in training session.”