LinkedIn is constantly developing new ideas and features. This time they have provided a great tool for LinkedIn group admins.
The new reports provide LinkedIn group admins with some great reporting tools so that they can easily see the demographical information related to their group.
The group statistics are accessible from within the more option of your LinkedIn group and their are currently 4 different types of report.
- Summary
- Demographics
- Growth
- Activity
Lets explore the demographics report in more detail. Since this report breaks out further in to Seniority, Function, Location and Industry. This is a great option since you are now able to see really easily the make up of your group. And confirm that you have the right target audience or at least are attracting the right target audience. For example I run a group for Directors within the North West of England, who have an interest in networking whilst enjoying a game of golf. So I am now able to confirm that I am attracting the right level in terms of seniority. It’s also interesting to be able to determine the kinds of industries these individuals cover and also where they are located. So if you take my example again of the Directors Golf Networking group, then I am able to target the playing of golf courses within the right geographical area for my group audience.
If you are a group admin then I would encourage you take a look at the statistics, since they are a really powerful addition and should help you to target your discussions, along with any specific Internet marketing campaigns.
I’d be really interested to learn how you are using these statistics and how useful you’ve found this exciting new analysis tool from LinkedIn.